Hey, I'm @roger_creator 👋
Technical founder based in Australia. I build AI-powered products at Axislabs and I'm CTO of Thoroughbreds.ai.
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Recent posts
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Stop Building Features. Start Building Pipelines.
11 Apr 2026The next wave of software isn't feature-driven. It's workflow-driven. Here's why pipelines create switching distance that features never will.
9 min read
The Content Engine Problem Nobody Talks About
11 Apr 2026Scaling content with AI is easy. Making it actually feel like you, and not generic slop, is the hardest thing about building a brand in public.
8 min read
The Hidden Cost of Running AI (And How to Keep It Profitable)
11 Apr 2026Token costs kill more AI businesses than bad ideas do. Here's the real math behind AI SaaS margins and how to stay profitable.
10 min read
Why AI Agents Are the Hardest Engineering Problem You'll Never Talk About
11 Apr 2026Building the agent is easy. Getting it to actually work reliably in production, without hallucinating, without burning tokens, without going completely off rails, that's the real problem nobody demos.
10 min read
Bring Your Own Agents to Work
9 Apr 2026Personal AI agents are coming to work. The hard part isn't adoption. It's governance, permissions, auditability, and safe interfaces.
11 min read